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AGENCY AND COMMUNICATION TEAM PROFESSIONAL AWARDS
AGENCIES
PR Agency of the Year Awards recognize outstanding PR firms for exceptional growth and accomplishments during 2020. Subcategories:
- Small PR Agency of the Year - Open to any agency with verified annual revenue less than $999,999 in 2020. The CEO/Managing Director of the firm is required to certify in a signed letter that the firm has a current annual PR income (consisting of fees plus mark-up for disbursements as a separate line item) of less than $999,999, and must include in the letter the agency’s date of incorporation (or DBA filing) and number of employees. The signed letter will be uploaded as a separate document, so it will not count in your total page count.
- Large PR Agency of the Year - Open to any agency with verified annual revenue more than $1 million in 2020. The CEO/Managing Director of the firm is required to certify in a signed letter that the firm has a current annual PR income (consisting of fees plus mark-up for disbursements as a separate line item) of more than $1 million, and must include in the letter the agency’s date of incorporation and number of employees. The signed letter will be uploaded as a separate document, so it will not count in your total page count.
Note: Judges also have the option to select an overall PR Agency of the Year award from the agency submissions received. This accolade is determined by comparing the best of the four agency categories.
COMMUNICATION TEAMS
The Communication Team of the Year Award recognizes an outstanding communication team for exceptional professional accomplishments during the contest year. Individuals may nominate their own team, or the team may be nominated by others. Entries for the Communication Team Awards should be submitted in one pdf document not to exceed four (4) pages in length and should not use less than a 10-point font size and 1-inch margins. If you choose to include a video, upload the video to YouTube/Vimeo and provide a link in your pdf document.
Entry submissions should include:
- Number of staff employed in PR or communications function
- Annual communication budget for the current budget year (broken down into areas of communication activity directly under the team’s control)
- Outline of goals for the organization as a whole and the role of the communication team in fulfilling those goals
- Outline of PR-related issues and objectives during the entry period
- Achievements during the entry period
- Use of internal/external resources, including agencies and other companies
- Where appropriate, details of work with other departments within the organization
The judges will look for evidence of success in executing PR campaigns or programs during the awards year as part of an overall communication strategy. They will also look for cost-effective use of both in-house and external resources.
Subcategories:
- Government Communication Team of the Year - Open to any in-house communication department within local government, government agencies, health authorities, trade unions and trade bodies. Where relevant, details should be included of success in meeting government regulations or standards.
- Nonprofit/Association Communication Team of the Year - Open to any in-house communication department within a charity, nonprofit organization, not-for-profit organization or association. Where relevant, details should be included of success in meeting the organization's goals of engagement, volunteerism and fundraising.
- Corporate Communication Team of the Year - Open to any in-house private-sector PR department.